Traditional marketing channels are no longer reaching and engaging with your audience with the same influence as it used to have. It's slow and imprecise which also makes it unscalable, inefficient and expensive.
Consumers and business are now connecting across an array of devices in a variety of situations, they go online with intent, and they expect that your brand, products and services will deliver the solutions and information they need.
- People are more connected than ever with increased access across many devices, especially smartphones
- The internet plays a key role in the purchase journey for many different product categories
- Location-based advertising offers new opportunities for small and medium-sized businesses to successfully attract the audience attention